A strategic communications firm and venture partner for institutions and people changing how the world works.
What We Believe
"The world has no shortage of good ideas. It has a shortage of good ideas that get heard."
We started Ajax because we believe that how you say something is inseparable from whether it matters. Strategy without communication is a plan nobody follows. Communication without strategy is noise.
We bring both. And we stay until it works.
How We Show Up
Some clients need one. Most need two. Founders get all three — plus something most firms won't offer: we vest in your success.
We work with established organizations ready to take their impact to the next level — auditing tactics, conducting landscape analyses, advising on team structures, and delivering plans teams can actually use.
Explore Strategy →Where ideas become experiential. Social posts, presentations, reports, full campaigns — we help put your brand ethos in front of the audiences who need to see it.
Explore Studio →We partner with founders and leaders at the ground floor of their ideas — building the pitch materials, go-to-market strategy, and brand foundations that help secure funding and win audience.
Explore Ventures →The Work We Support
We don't require a cause to work with you. We do require that your work makes someone's life better.
Food, water, shelter, healthcare, education, connectivity, and economic mobility. Resources that should be available to everyone.
Algorithmic justice, data privacy, fair markets, antitrust, and the governance of powerful systems that affect people's lives.
Whose stories get told and whose voices get amplified — civil rights, racial justice, and the closing of gaps left open too long.
Ready to Work Together?
Whether you're an institution that needs a strategic partner or a founder who needs someone to stay until it lands — we want to hear from you.
About Ajax Ideas Lab
Ajax was founded on a simple frustration: too many organizations doing genuinely important work were being outrun by louder, better-funded voices with less to say. We exist to close that gap.
"The organizations best positioned to create change are often the worst positioned to communicate it. The gap between a good idea and a heard idea is almost always strategic, not creative."
— Anthony Jackson, Founder
The Founder
A decade building narrative infrastructure for institutions that shape public life — and a track record of turning expertise into equity.
Anthony has led communications strategy for global research institutions, directed digital and PR teams on advocacy campaigns, chaired the board of an international nonprofit, and partnered with founders to build the strategic infrastructure that raises capital and moves people.
Our Values
Every engagement is evaluated against a simple question: does this make something better for someone? We believe in things, and we work with people who do too.
Access to effective strategy has always been unevenly distributed. Organizations with resources tell better stories. We work to change that equation.
We work with a small number of clients at any given time — intentionally. We would rather do fewer things well than many things adequately.
For our Ventures partners, we don't just advise — we invest, in the original sense of the word. Our success is bound to yours.
Ajax Strategy
We work with established organizations and teams ready to take their impact to the next level — auditing outreach tactics, conducting landscape analyses and stakeholder interviews, advising on team structures, and delivering go-forward plans that teams can actually use. No 600-page decks.
What We Do
Discovery through deployment. Stakeholder mapping, audience analysis, channel audits, KPI benchmarking, and phased tactical planning. Not a document that lives in a drawer — a plan that moves.
The true version of your story — not the committee-approved one. We find the frame that resonates with funders, partners, press, and communities.
Target outlet identification, journalist relationship development, pitch strategy, and press infrastructure. Coverage that compounds, not one-off hits.
Message development, briefing preparation, and coaching for leaders who need to show up with clarity and confidence in high-stakes rooms.
Channel prioritization, content systems, performance tracking, and iteration. We manage the channels that matter and help you let go of the ones that don't.
Expanding reach into new audiences, deepening engagement with existing ones, and building the measurement infrastructure to know what's working.
How We Engage
For organizations that want a true long-term partner. Ongoing strategic support scoped to your needs and reviewed regularly. The continuity that makes the work better over time.
Clear deliverables, real timelines. For strategic planning processes, funding narratives, campaign launches, and major organizational moments.
A senior strategic thought partner without a full engagement. For leaders in transition or organizations approaching a major decision.
Ajax Studio
Ideas are not meant to live in drive folders. Our studio practice is where they become experiential — expressed through logos, color, typography, and imagery. Whether it's a social post, presentation, report, or full campaign, our team can help put your ideas and brand ethos in front of the audiences who need to see them.
What We Build
We partner with a network of copywriters, project managers, PR professionals, and advertising experts — assembled around your specific moment. You may not have the team to pull off the campaign, the launch, or the rebrand. We can build one for you.
Who you are, what you stand for, and how you say it — consistently, across every channel and touchpoint. Brand systems that travel from your website to your annual report.
Social media assets, email templates, digital advertising, event materials, and campaign creative — designed around your strategy, not in spite of it.
Pitch decks, board presentations, funder reports, and executive briefings that communicate clearly, hold up under scrutiny, and make the people delivering them look prepared.
Copywriting, editorial planning, and content systems for organizations that need to produce consistently without burning out. We write in your voice, for your audiences.
Information architecture, content strategy, and UX guidance for digital presences that work as hard as the organizations behind them.
For the campaign that requires more than Ajax alone — we build and manage the specialist team your moment requires, then step back when the work is done.
Ajax Ventures
We partner with founders and leaders at the ground floor of their ideas. Together we build the pitch materials, go-to-market strategy, and brand foundations that help secure funding and win audience.
Mission, product, brand, team, capital, and operations are all being assembled at once. This is where the stakes are highest. And where the right outside partner makes the biggest difference.
What We Actually Do
We are not ghostwriting your pitch deck. We look at the landscape before we touch the language. Where are your competitors positioned? What are the actual habits of your end users? What does the market look like — TAM, SAM, SOM — and where is the real opportunity?
The narrative is the output. The strategy is the work.
At the founding stage, your mission isn't just a values statement — it's a strategic asset. We help you sharpen it, test it, and build everything else around it.
Competitive positioning, TAM/SAM/SOM, consumer behavior, funder mindset, go-to-market approach. Where you lead. Where you play. Where you partner to grow faster.
Name, identity, voice, and visual system — built to hold up through funding rounds, pivots, and growth. Brand systems that travel.
We build the narrative, pressure-test it against funder expectations, and help you show up in the room with clarity and conviction.
Who you bring in, when, and in what capacity shapes everything. We advise on team composition, role definition, and organizational structures that scale.
When you need Ajax in the room — not just on the call — we're there. We function as an embedded team member for the moments that require it.
How We Work
Our engagement goes far beyond advice. We work inside your company — strategically and operationally — as part of your team.
We take common stock, just like your founding team. Our stake vests alongside our engagement — our incentives are yours.
We structure around what works for the founder and the stage. No templates, no off-the-shelf terms. We build the engagement your company actually needs.
Who We Back
We look for founders building something that matters — in any category where strategic market and communications work is load-bearing for growth. We do not filter by sector. We filter by whether our work will be decisive.
Get In Touch
We're a small team by design. When you reach out, you hear from us — not an intake form, not a junior account coordinator.
Tell us what you're building. We'll tell you honestly whether we can help — and how.
Send a Note
Whether you're an institution looking for a strategic partner, a founder who needs someone to build the strategy behind your story, or an investor interested in the Ajax Ventures model — we want to hear from you.